Ford Buying Guide

Get the best online car shopping experience with expert reviews of Ford Read more to learn about the most important features and important factors to consider when researching Ford.

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Ford Overview

Ford Motor Company was founded in 1903 by industrialist Henry Ford, who helped to popularize the automobile through mass production. Now one of the largest automakers in the world, the company sells a wide range of models, from the EcoSport, a subcompact SUV, to the F-Series, a full-size pickup that has been the top-selling vehicle in the U.S. for decades. In 2018, Ford announced that it would stop producing sedans and hatchbacks due to slowing sales. But the Blue Oval continues to build its iconic sports car, the Mustang, which has been in continuous production since 1964.

Noteworthy Features

Ford Trucks
It's no secret that Ford trucks have been among the top-selling vehicles in America for a long time. The Ford Ranger is the automaker's compact pickup and is one of the top vehicles in its class with a 270-horsepower, 2.3-liter turbo four-cylinder engine to give it plenty of power. The Ford F-150 has long been one of the best models in its category and continues to be a top-selling truck. The F-150 offers a wide choice of engines to give buyers excellent towing and hauling ability.

Ford Compacts
The Ford Fusion offers a competitive option in the compact car category. The Fusion features both sedan and hatchback body styles to give buyers a solid choice. Lower trims of the Fusion are more value-oriented, but upgrading to the ST or RS gives you a truly impressive performance vehicle.

Ford Sports Cars
The Ford Mustang also offers a number of configurations to keep buyers happy in the sports car segment. The standard 2.3-liter engine on the Mustang offers both strong horsepower at 310-480 and surprising fuel efficiency with 24-32 highway mpg. For those who want the full power of a muscle car, the 460-horsepower V-8 offers impressive power and performance.

Additional Considerations

Ford Large Car Segment
If you're looking to buy a large car under the Ford brand, you'll likely be looking at the Taurus. Although this is a venerable entry in Ford's lineup, it hasn't kept up with the competition in recent years. Relative to other vehicles in this segment, the Taurus lacks modern styling, tech and efficiency. However, the Taurus is still plenty powerful, offers good ride comfort and has a roomy trunk.

Ford Midsize SUVs
Even though Ford trucks are consistently popular and highly rated, the Ford midsize SUV segment comes up somewhat short compared to the competition. The Ford Explorer offers a base model with a very basic interior, which means any Explorer buyers will likely want to include some trim upgrades into their budget. The Ford Flex is another midsize SUV in Ford's stable, and it, too, has a less-than-impressive interior and is somewhat underpowered compared to competitors. However, the Flex does offer plenty of cargo space and an available 365-horsepower twin-turbo V-6.

Ford Subcompacts
The Ford Fiesta is the primary model in this category for Ford, and it enjoys a reputation of being fun to drive. However, the Fiesta is a bit tight on cargo space and has a sparsely equipped base model. If you look at higher trims, then you can match the Fiesta's fun with an upgraded interior.